Advertising and promotion of medicines Veterinary medicines

Legal Requirements for Advertising Veterinary Medicines in the UK

The advertising of veterinary medicines in the United Kingdom is tightly regulated under the Veterinary Medicines Regulations 2013 (VMR), as amended, and guided by the Veterinary Medicines Directorate (VMD). These laws and guidelines ensure that any promotion of animal medicines is accurate, responsible, and directed only at appropriate audiences. Non-compliance with the VMR’s advertising rules is […]